Christmas is the perfect occasion to think in terms of gifts, atmosphere and inspiring store environments. Customers are looking for something special, and the visual expression of the shop can play an important role.
When functional gifts are combined with natural materials and thoughtful design, it creates the opportunity to build cohesive displays that both attract attention and increase sales.
Teak grinder set – perfect for gifting and everyday cooking
The RAW Teak grinder sets combine Nordic simplicity with practical function. Each set comes in a gift box, making them easy to present and promote as gift ideas in the shop. The series includes several variations designed to meet different needs and customer groups.
The classic set consists of 18 cm salt and pepper grinders and is available in teak, dark wood or a combination of the two. This set is ideal for everyday kitchen moments.
The compact set features 13.5 cm grinders in light teak, making it a great choice for smaller kitchens or for table settings.
The tall set includes a 28 cm pepper grinder and a matching salt cellar in teak. This set is also available in a version with a classic 18 cm grinder.
All sets are supplied with a teak tray that ties the look together. The grinder mechanism is developed by Danish CrushGrind® and allows the coarseness to be adjusted. Each grinder comes with a 25-year warranty, highlighting its long-lasting function and quality.
Teak from responsible sources
Customers are often asking about materials and origin – a demand that the RAW Teak grinder sets meet. The teak wood used by RAW comes exclusively from controlled and responsible sources. The wood is sourced from well-managed forests and FSC-certified suppliers, with a strong focus on the environment, working conditions and biodiversity.
This adds an extra dimension to the products and makes it easier for retailers to offer their customers a more considered choice.
Bring warmth and variety together
The RAW Teak series includes far more than just grinders. The range offers a variety of products that make it easy to build a cohesive gift universe in the shop. The warm tone and natural structure of the teak wood fit seamlessly into many types of homes and can be combined with stoneware, textiles and glass.
The series includes, among other things:
Chopping boards in different shapes and sizes for every occasion
Salad servers and other kitchen utensils for everyday dishes
Rectangular trays and plates for serving and decoration
Kitchen roll holder and trivet for the Nordic kitchen
The products can easily be combined in displays and on gift tables, where they appear as well-thought-out collections. This creates both inspiration and a desire to buy among customers.
Gifts that shine on the shelf – and in everyday life
RAW’s teak products make it possible to offer customers functional gifts in natural materials. The grinders in gift boxes come with several clear advantages, including a Danish-developed grinder mechanism, a long warranty and a simple design that fits seamlessly into many homes. The other products in the series allow the range to be expanded and add variety to the gift universe.
In the shop, the teak products can be included in themed zones and displays that make it easy for customers to find inspiration. Gifts for him, gifts for the Nordic home or gifts for the kitchen are all obvious themes. By combining products and storytelling, both atmosphere and visibility are created.
A Nordic universe defined by craftsmanship and experience
RAW has existed since 2016 and is today sold in more than 40 countries worldwide. Behind the brand stands aida – a Danish, family-owned design house with more than 70 years of experience. Since 1953, aida has set the everyday table with timeless collections where quality, design and price are at the centre.
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